7 Components of a Successful Digital Marketing | Pay-per-click (PPC) Advertising | Web Design

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
7 Components of a Successful Digital Marketing Strategy | Part 2

1: Pay-per-click (PPC) Advertising
1: Web Design
Ultimately, the digital marketing components you use drive leads back to your website — and you want your site to leave a positive impression on potential customers. Nearly 95 percent of a person’s first impression relates to web design, so it’s a crucial factor in your online marketing plan.