The 12 Crucial Steps to Take if You Want to Build a Lasting Brand

This is a hyper-practical, super tactical episode where we go through the literal steps to build a brand. Make sure to listen all the way through if you have yet to invest time into your branding or if you think yours could use a refresh, this episode will be one you listen to on repeat.

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They Get It Show Notes: https://www.theygetitmedia.com/episodes/og0kpl20d06edz311edn6vte70sr5r

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00:00 Intro
00:28 Defining your brand purpose
00:43 Brand promise
01:14 Brand vision
01:48 Mission statement
02:07 Brand values
02:58 Target customer and how to know your customers internally and externally
04:02 Differentiating from your competitors
05:52 Identifying your unique selling proposition
05:59 Positioning
06:13 Brand tone of voice
06:32 Visual brand identity

This episode is about the 12 steps to take to build your brand, how to build a brand, how to start a business, how to launch your brand

#branding #marketing #entrepreneurship #affiliates